MARKETING STORIES
FROM BtoB's NEWSLETTERS
London—Ad agency holding company WPP Group plans to cut thousands of jobs as a result of the global economic slump, according to company executives.
January 05, 2009
Redmond, Wash.—Microsoft Corp. has made available the online version of its customer relationship management product, which will be hosted and managed by the software giant.
January 05, 2009
MORE MARKETING STORIES
> Three considerations for evaluating direct-mail campaigns
> Marketers looking to boost bottom lines should focus more on retention
> NCDM names database excellence award winners
> Acxiom appoints Asia-Pacific sales VP, strengthens regional efforts
> infoGROUP founder exploring stock buyback, taking company private
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Insight from Top Marketers: Tom Haas, CMO and Siemens, describes how his organization is grappling with the new economy and the tools and technologies he may be employing in the future.
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| Videography: MeetricsVideo for BtoB |
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STORIES FROM THE CURRENT ISSUE OF BtoB
B-to-b marketers heading into 2009 are facing the most difficult business climate in decades, with a global economic crisis putting pressure on costs, access to capital and buyer confidence.
December 09, 2008
Mars Drinks North America sells its Flavia brewer machines and prepackaged hot drinks via distributors. The drinks, which target the workplace market, are sold in single-serving units.
December 08, 2008
MORE CURRENT STORIES
> 'Journal' marks first year under News Corp.
> Yahoo watchers seek clues to post-Yang era
> 'PC Magazine' decides to go all digital
> Obama, Ad Council should unify message
> Exclusive survey finds only 25% plan to cut budgets
> IBM uses viral campaign to save Mr. Fong
> The Myth of Data Genius
> Will green marketing keep growing?
> Learn from newspapers' mistakes
> Viral, mobile campaigns up
BEYOND THE BIZ
Lost in translation? Google began a campaign in April to launch step-by-step public transportation directions with Google Maps for Chicago and San Francisco. To further promote the feature, Google purchased ads in the beginning of November offering transit directions inside New York subway cars.
> Promoting promotions on MySpace
> Biotech companies go viral
VIEWS AND OPINIONS
I'm incredibly behind on my business-related reading list, but this weekend I finally got around to reading BtoB's special issues on lead generation and e-mail marketing (BtoB's 2008 Lead Generation Guide, BtoB's 2008 E-Mail Marketing Insight Guide).
I'm incredibly behind on my business-related reading list, but this weekend I finally got around to reading BtoB's special issues on lead generation and e-mail marketing (BtoB's 2008 Lead Generation Guide, BtoB's 2008 E-Mail Marketing Insight Guide).
Our country—and the entire world—finds itself in the biggest economic mess since the Great Depression, and we seem to be sinking deeper into the morass.
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Special Report |
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Kate Maddox
B-to-b marketers heading into 2009 are facing the most difficult business climate in decades, with a global economic crisis putting pressure on costs, access to capital and buyer confidence.
December 09, 2008
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NEW CHANNELS |
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Newspaper ad revenue plunged 18% in the third quarter, the sharpest drop in the 40 years that records have been kept. It's the sixth straight quarter of contraction, and the velocity of decline is accelerating. A $50 billion industry is hurtling into the ground at sickening speed.
December 08, 2008
Browse the
New Channels
Archive
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BtoB's Top 10 |
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From how to handle 'unsubscribes' to exclusive budget survey results, these were the top ten stories of December 2008.
December 18, 2008
December 17, 2008
December 12, 2008
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