MARKETING STORIES
FROM BtoB's NEWSLETTERS
It took a crisis for ScanMyPhotos.com to discover the power of local search advertising.
August 27, 2008
San Francisco—Blog search technology company Technorati Media has acquired Blogcritics.org, an online community of some 2,000 bloggers and authors who contribute a variety of news items, opinion and product reviews on entertainment, technology and politics.
August 27, 2008
MORE MARKETING STORIES
> IDC says U.S. online ad spending grew 20.1% in second quarter
> IBM on advertising in e-newsletters
> Do I need an opt-out in my transactional message?
> IPost appoints Kerr VP-marketing
> ANA: Marketers feeling economic squeeze, face shrinking budgets
STORIES FROM THE CURRENT ISSUE OF BtoB
Several major b-to-b marketers are introducing new ad campaigns during the 2008 Beijing Olympics with an eye toward reaching a global broadcast audience expected to top 4 billion.
August 11, 2008
Is it “Say Yellow to the Future”—Yellowbook.
August 11, 2008
MORE CURRENT STORIES
> Survey finds international budgets up
> Study finds campaign manager role growing
> NYTimes.compartners with LinkedIn
> 'The Deal' makes big changes in frequency, revenue model
> Forrester's acquisition of Jupiter gets positive reviews
> Does business walk too thin a line?
> CMOs earn average of almost $1.5 million
> CBD celebrates 20 years in b-to-b
> Custom calls marketers
> Nuance mailer a clear call to action
BEYOND THE BIZ
LARGE SOFTWARE, A SAN DIEGO-BASED software company, is breaking new ground with celebrity endorsements. The company just signed a deal with YouTube comedian Ed Bassmaster to promote its software. Bassmaster has become a legendary YouTube entertainer through his music videos and quirky comedy routines, which have garnered more than 10 million downloads.
> ThinkGeek's e-commerce snafu
> 'The Office' Games
VIEWS AND OPINIONS
Ellis Booker, editor, BtoB
For many years now, American companies have touted their cost-cutting initiatives and new processes to monitor both productivity and waste. The goal, even for massive, multinational corporations, has been to be “lean,” “just-in-time” and, most recently, ”real-time.”
From the August 11, 2008 issue of Media Business
Brian Muys
A true thought leader has to have thoughts. In their haste to embrace the new media vogue, many companies have made the fundamental mistake of initiating a blog merely for the sake of doing so or, worse, as a thinly veiled veneer for marketing purposes.
From the August 11, 2008 issue of Media Business
Ellis Booker, editor, BtoB
For many years now, American companies have touted their cost-cutting initiatives and new processes to monitor both productivity and waste. The goal, even for massive, multinational corporations, has been to be “lean,” “just-in-time” and, most recently, ”real-time.”
From the August 11, 2008 issue of Media Business
|
 |
 |
Special Report |
 |
|
|
By Kate Maddox
August 11, 2008
|
 |
NEW CHANNELS |
 |
|
|
Paul Gillin
With recession-strapped ad budgets under increasing scrutiny, marketers are turning more attention to campaign measurement. Many will fall back on the channels they know, scrapping social media marketing experiments because the returns are unclear.
August 11, 2008
Browse the
New Channels
Archive
|
 |
BtoB's Top 10 |
|
|
|
From the new CAN-SPAM rules to the ad market slump, these were the top ten stories of July 2008.
July 30, 2008
July 24, 2008
July 21, 2008
|
|
